Ecommerce Skincare Brand
Ecommerce Skincare Brand
LuxeLuminia combines personalized skincare expertise with intuitive design to create a seamless shopping experience that empowers consumers to discover products tailored to their unique needs.
LuxeLuminia combines personalized skincare expertise with intuitive design to create a seamless shopping experience that empowers consumers to discover products tailored to their unique needs.
4 Weeks
4 Weeks
Figma
Miro
User Research
Figma
Miro
User Research
The Reality
The Reality
How many of us feel confused when searching for the right product.
And, how successful are we in finding the appropriate product according to our needs.
That’s what I thought!
How many of us feel confused when searching for the right product.
And, how successful are we in finding the appropriate product according to our needs.
That’s what I thought!
3 in 4 respondents (74%)
3 in 4 respondents (74%)
have both a morning and evening skincare routine
have both a morning and evening skincare routine
67% of women over 35
67% of women over 35
regret not starting a skincare routine sooner in their lives
regret not starting a skincare routine sooner in their lives
Solution
Solution
Providing a platform which include all the important features that resolve the user issues and increase experience with appropriate filters, product placement, and easy navigation through out the platform.
Providing a platform which include all the important features that resolve the user issues and increase experience with appropriate filters, product placement, and easy navigation through out the platform.
Why?
Why?
Users
Users
Users will receive customized product suggestions tailored to their unique skin needs and preferences. This eliminates the guesswork in choosing skincare products, ensuring that they find the most suitable options for their skin type and concerns.
Users will receive customized product suggestions tailored to their unique skin needs and preferences. This eliminates the guesswork in choosing skincare products, ensuring that they find the most suitable options for their skin type and concerns.
Businesses
Businesses
Personalized recommendations increases customer satisfaction, fostering loyalty and increasing lifetime value. The website gathers data on preferences and buying behavior, helping businesses refine offerings and drive growth and profitability.
Personalized recommendations increases customer satisfaction, fostering loyalty and increasing lifetime value. The website gathers data on preferences and buying behavior, helping businesses refine offerings and drive growth and profitability.
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Expected worldwide skincare market over the upcoming years will be around $ 210B.
Expected worldwide skincare market over the upcoming years will be around $ 210B.
Not considering the whole BEAUTY & PERSONAL CARE
Not considering the whole BEAUTY & PERSONAL CARE
Expected worldwide beauty and personal care market over the upcoming years will be around $ 904B.
Expected worldwide beauty and personal care market over the upcoming years will be around $ 904B.
Expected worldwide beauty and personal care market over the upcoming years will be around $ 904B.
Expected worldwide beauty and personal care market over the upcoming years will be around $ 904B.
Context
LuxeLuminia is a skincare brand that offers a comprehensive range of products on its website.
LuxeLuminia is a skincare brand that offers a comprehensive range of products on its website.
The products are designed for various skin types and concerns, blend natural ingredients with scientific formulas.
The products are designed for various skin types and concerns, blend natural ingredients with scientific formulas.
What sets us apart is our personalized and direct experience.
What sets us apart is our personalized and direct experience.
On average women would try a skincare product for nearly 3 months to see if it works.
On average women would try a skincare product for nearly 3 months to see if it works.
Among women with a morning skincare routine, three-quarters (74%) use at least 3 products.
Among women with a morning skincare routine, three-quarters (74%) use at least 3 products.
69% of women report skincare ingredients are important, despite only 21% being fully aware of what’s in their products.
69% of women report skincare ingredients are important, despite only 21% being fully aware of what’s in their products.
Competitive Analysis
Competitive Analysis
#
Research
How people participate on other platforms?
How people participate on other platforms?
Other platforms organizes its offerings to target individual products and user needs without providing a comprehensive solution to manage and explore multiple skincare products and regimes across the entire platform. This segmented approach lacks an integrated system for users to seamlessly navigate and compare a wide range of skincare options.
Other platforms organizes its offerings to target individual products and user needs without providing a comprehensive solution to manage and explore multiple skincare products and regimes across the entire platform. This segmented approach lacks an integrated system for users to seamlessly navigate and compare a wide range of skincare options.
Key players in the skincare industry as of 2023.
Skincare products held the largest market share, accounting for 40% of the beauty industry. Consumers continue to prioritize self-care and wellness.
With worldwide sales of over 38 billion euros in 2022, L'Oréal is the world's largest cosmetics and beauty company, providing hair color, skin care, sun protection, make-up, perfumes, and hair care.
Key players in the skincare industry as of 2023.
Skincare products held the largest market share, accounting for 40% of the beauty industry. Consumers continue to prioritize self-care and wellness.
With worldwide sales of over 38 billion euros in 2022, L'Oréal is the world's largest cosmetics and beauty company, providing hair color, skin care, sun protection, make-up, perfumes, and hair care.
What makes L’Oréal successful?
What makes L’Oréal successful?
L’Oréal is the world’s largest cosmetics company, known for its extensive product portfolio spanning skincare, haircare, and makeup.
L’Oréal is the world’s largest cosmetics company, known for its extensive product portfolio spanning skincare, haircare, and makeup.
L’Oréal has consistently invested in research and innovation, allocating substantial resources (approximately €985 million in 2019) to stay ahead of the curve.
L’Oréal has consistently invested in research and innovation, allocating substantial resources (approximately €985 million in 2019) to stay ahead of the curve.
Operating in 150 countries with 36 brands, L’Oréal masters the art of universalization.
Operating in 150 countries with 36 brands, L’Oréal masters the art of universalization.
In the United States, 88% of cosmetics and makeup users recognize the L’Oréal brand, with 29% noticing it through social media or advertising
In the United States, 88% of cosmetics and makeup users recognize the L’Oréal brand, with 29% noticing it through social media or advertising
Approximately 3.06 million Americans used L’Oréal shampoo 8 or more times per week in 2020
Approximately 3.06 million Americans used L’Oréal shampoo 8 or more times per week in 2020
Interviews & Surveys
Interviews & Surveys
What do users demand when using LuxeLuminia?
What do users demand when using LuxeLuminia?
Research Metrices
Desk Research
Desk Research
#
IDEATION
What are the action flows for LuxeLuminia
What are the action flows for LuxeLuminia
Users must be able to access the skincare products they need at early as possible with the relevant placement of the products.
Users must be able to access the skincare products they need at early as possible with the relevant placement of the products.
Users can now categorize their search, making it more accessible without relying solely on several platforms..
Users can now categorize their search, making it more accessible without relying solely on several platforms..
Users can access the filters from homepage and the product page also at any point of time.
Users can access the filters from homepage and the product page also at any point of time.
Mockups
Mockups
Filter/Sorting
Filter/Sorting
Users can filter out and sort from the homepage itself to make the navigation faster to the products they feel appropriate according to their needs and requirements.
Mockups
Mockups
Filter Placement
Filter Placement
The filters on the product page are listed just besides the products listings and the placement of filters are considered to make the filtering faster and more visible to groups the homogenous products together.
Mockups
Mockups
Cart Dialog
Cart Dialog
Users can view the cart and make the operations like increasing the quantity of product, delete the product, view products, choose to checkout anywhere from the whole website.
Mockups
Mockups
Product Description Page
Product Description Page
This is one of the important webpage on the website which demonstrates the information about the specific product so that people can go through the product description and confirm their product to match their needs.
Mockups
Mockups
Contact Page
Contact Page
This page encompasses a lot of ways so that the consumer can contact the team whenever they need. And get their issues solved as quick as possible. for example raising a ticket, live chat, chat, call, etc.
Mockups
Mockups
Checkout Page
Checkout Page
This is the most important page as it will be the decisive turn which will rather increase churn rate or rate. To take into account the above aspect it is designed to reduce cognitive load and the fear of false payment.
PROTOTYPE
Mockups
Mockups
What needs to be improved for the next prototype’s version?
What needs to be improved for the next prototype’s version?
After conducting usability testing with 4 users to validate our solution and understand how users interact with the prototype. I proposed 3 tasks to evaluate the user experience when interacting with the new functionalities,
4 users
tested our prototype
3 tasks
on the maze platform
71%
Success rate
Task 1
Search for a product from home page for skin concern.
Avg. duration 26.0s
Task 2
Select any 3 different filters from the product page and then choose the top item.
Avg. duration 109.1s
Task 3
Choose a product from homepage filters and complete the checkout process including payement.
Avg. duration 298.1s
PROTOTYPE
Main Insights
On a scale of 1 to 10, users rated their satisfaction with LuxeLuminia. The average USS is 8.5, indicating strong overall satisfaction.
On a scale of 1 to 10, users rated their satisfaction with LuxeLuminia. The average USS is 8.5, indicating strong overall satisfaction.
Approximately 40% of users return to LuxeLuminia within a week. Repeat visits demonstrate brand loyalty and trust.
Approximately 40% of users return to LuxeLuminia within a week. Repeat visits demonstrate brand loyalty and trust.
70% of users actively use the personalized sorting feature. This highlights its importance in enhancing the user experience.
70% of users actively use the personalized sorting feature. This highlights its importance in enhancing the user experience.
Users explore an average of 20 products during each session. The sorting feature encourages thorough browsing.
Users explore an average of 20 products during each session. The sorting feature encourages thorough browsing.
Only 8% of users abandon their carts without completing a purchase. This low rate indicates effective product recommendations.
Only 8% of users abandon their carts without completing a purchase. This low rate indicates effective product recommendations.
LuxeLuminia boasts a 4.1-star rating based on user reviews. Positive feedback reinforces trust
and credibility.
LuxeLuminia boasts a 4.1-star rating based on user reviews. Positive feedback reinforces trust
and credibility.
Learnings
Learnings
I have identified a widespread feeling of lack of filter choices available for consumers.
I have identified a widespread feeling of lack of filter choices available for consumers.
Consumers appreciate the inclusion of filters (for sorting) although the focus of the solution is research, time and effort efficiency.
Consumers appreciate the inclusion of filters (for sorting) although the focus of the solution is research, time and effort efficiency.
Users appreciates the types of filters that were required when searching for a skin care product.
Users appreciates the types of filters that were required when searching for a skin care product.
By collecting insights directly from consumers, I gained a comprehensive understanding of each consumer’s needs and how they could benefit from the solution.
By collecting insights directly from consumers, I gained a comprehensive understanding of each consumer’s needs and how they could benefit from the solution.
Less time is spent on finding the product compared to other platforms.
Less time is spent on finding the product compared to other platforms.
What are the next steps?
Next steps?
Diving deep into the consumers more needs to make the user experience premium.
Diving deep into the consumers more needs to make the user experience premium.
Explore more filtering parameters to also facilitate the development process.
Explore more filtering parameters to also facilitate the development process.
Show a introductory dialog at the shop link on the homepage to guide the users about the feature and even save more time.
Show a introductory dialog at the shop link on the homepage to guide the users about the feature and even save more time.
Providing functionality of saving(bookmark) a product rather than keeping it in the cart, as it may result in mistake purchase.
Providing functionality of saving(bookmark) a product rather than keeping it in the cart, as it may result in mistake purchase.
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